United Rentals Intern - Advanced Solutions Group in Austin, Texas
United Rentals is leading the way in developing and delivering autonomous and IoT-Enabled technology solutions that are helping our customers work safer and more productively. Through the integration of these emerging technologies, United Rentals is uniquely positioned with its scale, market reach, and depth of customer relationships, to address the needs of our customer base in construction and industrial markets. We are looking to develop new IoT-enabled offers in these markets and are looking for team members that can analyze our customer base, understand how technology solutions can best address customer needs, and help URI size, target, package, and communicate effective offers to our most adoptive customers. These solutions range from national-scale drone programs, to work-site instrumentation that enable fully autonomous work.
Ideal candidate has a passion for innovation, likes to work in a small, high impact team with a start-up mentality, and understands the business value or technology in making worksites safer and more productive.
Assist the Advanced Solutions Group (ASG) in conduct of market research and analysis, offer development, and outbound campaign marketing design.
Provide market and customer segment analysis that will assist in focusing use cases and target markets for ASG portfolio products.
Work closely with UR marketing, Sales Operations, and leverage external industry and research sources to compile factbase and determine target markets for ASG platforms
Ideally familiar with research and data sources such as Harte-Hanks, Dun & Bradstreet, or others, and be able to extract critical customer information to be used for targeting sales campaigns
Some ability to work with SFDC or CRM and understand basic customer segmentation concepts and industry classifications
Reviewing and editing use-case and user story documentation, and may include authoring white-paper, or reference articles relevant to those use cases.
Support development of internal marketing and/or customer campaigns including websites, videos, newsletter articles, and other multi-media outlets.
Education : Current undergrad or graduate student in Marketing, Business Administration, or related program
Understands how to build a marketing plan, develop a use case and customer value proposition.
Familiarly with IoT-enabled technology, specific in the drone and/or Robotics & Autonomous space
Some prior work experience required
Other Skills Required:
Ability to manage multi priorities and meet deadlines
Good Knowledge of Microsoft Office applications, especially MS Excel
Should have a high functional knowledge of social media sources and uses
Excellent interpersonal communication skills and a keen attention to detail
United Rentals, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.