Abbott Market Research Manager in Columbus, Ohio
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
Proactively identify knowledge gaps in context of current business needs, recommending and aligning management to closing these knowledge gaps.
Align and execute brand learning plans in partnership with multi-functional teams:
Work collaboratively with internal partners to ensure business issues are translated into specific research questions with clear business impact.
Conduct primary consumer research including but not limited to brand equity, TV/digital pre-testing, and segmentation.
Identify research design and/or secondary data analysis that is appropriate to address business issue; interpret research findings and synthesize into actionable business insights and recommendations.
Assess vendor research designs to answer core business questions and maximize value.
Distil data from primary and secondary information sources to drive business decisions.
Articulate market dynamics and performance, customer needs, attitudes, and behavior around assigned brands and categories.
Demonstrate agility in managing multiple priorities and projects in a complex environment.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
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