BD (Becton, Dickinson and Company) 战略市场经理Strategic Marketing Manager_DS_上海 in Shanghai, China

Job Description Summary

Diagnostic Systems (DS) business unit developing and delivering transformational diagnostic solutions that:

 Improve clinical outcomes through more accurate, timely and efficient diagnostics;

 Enhance disease detection and management in women's health and cancer and infectious diseases.

Strategic Marketing Manager is responsible for

 Strategic ASR marketing plan by GMPH way

 Portfolio lifecycle management and development

 Licensed Acquisition Platform / M&A opportunity identification

 Achieve the business ASR revenue and OIBT

 Strategic business management and development with cross-functional and WW communication management

Job Description

Strategic ASR Marketing Planning

  • Build the DS China strategic ASR marketing plan with the short, medium and long term business initiatives in annual ASR cycle following BD way of marketing

  • Work with product marketing and sales team, maintain close relationship with KOLs and conduct internal and external market researches to understand and identify market trends, competitive strategy, customer needs and market opportunities

  • Understand the evolving marketing landscape and outline the current situation of the organization and build goals and strategies to be implemented based on the market intelligence.

  • Create and develop marketing programs and tools that are targeted to the achievement of sales and margin goals

  • Complete preliminary and final marketing portfolio planning and budget

  • Allocate realistic marketing budget and the dedication of an implementation period, including the division of duties and responsibilities.

  • Track on the execution of strategic marketing plan

  • Achieve the business ASR revenue and OIBT

Primary Work Location

CHN Shanghai - HQ

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.